Search Engine Optimisation (SEO) starts with selecting the industry relevant keywords. Selecting the right keywords is crucial.

Logical Transport's solution is so complex it is hard to describe with a few keywords. Even difficult with two or three word phrases.

By analysing Logical Transport's and its rivals' websites we selected the relevant keywords, phrases people search for most frequently. Logical Transport's website will be optimised for these in the first place.

The next step will be to have the copy done and keyword optimise the brochure as well. The optimised catalogue will be downloadable from LT's website.

While the copy takes shape we will: create the structure, the sitemap, and the design for the new website.